When trading with M.K.M. Building Supplies Ltd, ‘MKM’ and its subsidiaries, or by visiting our website, you trust us with your information. MKM are fully committed to protecting and respecting your privacy, adhering to the guidelines set in the Data Protection Act 1998 and General Data Protection Regulation (EU) 2016/679 taking effect from the 25th May 2018.
This Privacy Policy alongside our Cookies Policy lets you know what information we may collect from or about you, how we use it, the limited conditions under which we may share it to others and how you can correct any inaccuracies.
Click the sections below to find out more:
Who we are and how you can contact us
We are a subsidiary of MKM, Stoneferry Road, Hull, United Kingdom, HU8 8DE. You can find a list of registration numbers for all companies and subsidiaries at www.mkmbs.co.uk.
If you have any questions relating to the contents of our Privacy Policy, please contact datamanager@mkmbs.co.uk or by writing to the above address, marking it for the attention of the Data Manager. For all other general enquiries please contact us at the address on our website.
How we use your information
We may use your information in a number of ways, and this will vary depending the interactions you have with us. For example, purchasing a product, sending an enquiry, requesting a quote, opening an account or just browsing our website.
Your name and contact details
| How we use your name and contact details | Why? |
|---|---|
| To open your account | To fulfil our contract with you, if you request an account through submission of an application form or by purchasing on our website |
| Deliver your items to you | To fulfil our contract with you |
| Send you service messages by email or text message | To fulfil our contract with you (such as letting you know when to expect an order, sending confirmation of changes to your account etc) |
| Send you marketing messages by email, text message, post or by telephone call | To keep you up to date with news from MKM, your local branch, new products, offers, events and more |
| Fraud prevention and credit approval | To conduct credit reference searches and minimise the risk of fraud within our business and to our customers |
| Showing you MKM adverts on partner websites, apps and emails as you browse online | So you can see the latest news from MKM, your local branch, new products, offers, events and more |
| Put you in contact with your nearest branch | If you submit an enquiry or request a quote, we often use your postcode to determine your nearest MKM branch, stock and delivery information |
Date of birth
| How we use your date of birth | Why? |
|---|---|
| Fraud prevention and credit approval | To conduct credit reference searches and minimise the risk of fraud within our business and to our customers |
| Send you a birthday greeting | We pride ourselves on being able to offer a personal touch, and like to make our customers feel valued |
Your hobbies and interests
| How we use your hobbies and interests | Why? |
|---|---|
| Target promotional activities | We want you to hear about promotions, news or events that we feel are relevant to your interests |
Your company name and contact details
| How we use your company name and contact details | Why? |
|---|---|
| Open your account | To fulfil our contract with you, if you have requested an account through submission of an application form or by purchasing on our website |
| Deliver your items to you | To fulfil our contract with you |
| Determine beneficiaries of your account | If you have multiple contacts on your account, we need to know what levels of access they should have |
| Fraud prevention and credit approval | To conduct credit reference searches and minimise the risk of fraud within our business and to our customers |
Your company name and contact details
This refers to your card details including card number and its security/CVV code. These details are processed through our partners Sagepay or Lloyds Cardnet, both independent payment service providers. We do not store any of your payment information ourselves.
| How we use your payment information | Why? |
|---|---|
| Take payment, and provide refunds where necessary | To fulfil our contract with you |
| Fraud prevention and credit approval | To conduct credit reference searches and minimise the risk of fraud within our business and to our customers |
Your contact history with us
Whether you’ve been in touch over the phone, on email, instant chat or social media.
| How we use your contact history | Why? |
|---|---|
| Provide customer service and support | To fulfil our contract with you and help us to resolve any queries or issues as quickly and as painless as possible |
| Staff training | To maintain our high customer service standards no matter who you contact |
Purchase history and saved lists
What you’ve purchased, added to basket or added to a saved list for a later date.
| How we use your purchase history and saved list data | Why? |
|---|---|
| Sell you products | To fulfil our contract with you, if it can’t be added to a basket then it can’t be purchased |
| Provide customer service and support | To fulfil our contract with you |
| For warranty or safety information | To fulfil our legal obligations, inform you of any possible product recalls, or safety issues and maintain our high customer service standards |
| Find out what products our customers like | Purchase data helps us make sure our supplier selection and product offering is relevant to you |
| List of your prices of the products you buy from us | So we can sell you products at the correct prices |
Information about your phone or laptop, and how you use our website
This is information we obtain when you browse our website, including your IP address, device type, location data, as well as how you use the website.
| How we use information about your device and how you use our website | Why? |
|---|---|
| Improve our website and set default browsing options | To give you the best shopping experience, set your default currency and optimise for your screen size |
| Protect our website | To prevent fraud within our business and to our customers, and to ensure our website is safe and secure |
Information from visits to our branches
What we may collect if you visit one of our branches.
| How we use information about your visit to our branches | Why? |
|---|---|
| CCTV recordings | To protect us from theft, keep our costs down and keep our customers safe |
Responses to surveys, competitions or promotions
| How we use your responses to surveys, competitions and promotions | Why? |
|---|---|
| Run the survey, competition or promotion | To fulfil our contract with you, otherwise you will not be able to enter or win |
Sharing your information
We do not sell or rent your personal information to any third party, that includes your name, email address, address or payment card details.
However, we may share your information with select partners and categories of companies to provide you with the full range of our services, as set out below. We will only provide those companies with the information they need to deliver the service we have contracted them for, nothing more.
- Companies that allow us to get your purchase to you, such as payment service providers or delivery companies
- Selected manufacturers or suppliers we deal with, for the purposes of fulfilment of ‘direct to site’ orders, warranty, maintenance and safety compliance (such as product recalls)
- Professional service providers such as marketing agencies and advertising partners who help us offer our products and services to you more effectively and efficiently
- Document storage providers, and suppliers of other administrative functions
- Credit reference agencies and finance partners, so we can help minimise the risk of fraud within our business and to our customers
- Where we have a duty of disclosure due to compliance with legal obligations
- To a prospective buyer in the event of a sale of one or more parts of our business
We may also provide third parties with redacted or summarised information or analytics about our customers, if we do so, we will ensure it does not identify you.
Use of your information for marketing purposes
We rely on different lawful bases to process your personal information. These include; contract, legitimate interests, legal obligations, vital interests and consent. Where these lawful bases are applicable, or if you have said we can, we may send you marketing messages by email, text message, post or by telephone call. This way we can keep you up to date with the latest branch news, new products, offers, events and any other campaigns we feel may be of interest to you.
Contract – When the use of your personal information is needed to perform our obligations of a contract we have with you, or to take steps you request before entering into a contract. This could include entry into a competition or contracts for services we broker or directly provide to you.
Legitimate Interest – We may use your data to fulfil our legitimate business interests where we have ensured your information and your rights to that information have been protected. Some examples of this may include using your data to understand our products, services and marketing activity and take steps to improve them; to identify products and services which are likely to be of interest to you and share these offers and information with you; to personalise your experience both online and within our branches; to communicate important safety information to you and to detect or prevent fraud, security, safety or privacy issues.
Legal or Regulatory Obligations – Where we believe it necessary we may use your information to comply with a legal or regulatory obligation we must meet. This could be information from an accident report for Health and Safety records or for taxation and auditing purposes.
Consent – We will rely on your consent to collect information from you and to send you promotional messages. For instances where we require your consent to use your data you have the right to withdraw your consent at any time.
Unsubscribing from marketing by MKM
Where we rely upon consent, you have the option to select your preferred contact method(s). You can also choose to stop receiving marketing messages from us at any time. Ways to do this are set out below.
- By managing your account online at https://www.mkmbs.co.uk/my-account/personal-details/ (you may be asked to sign in)
- By clicking on the ‘unsubscribe’ link in the footer of any email or by replying to the stop code in any text messages
- By sending an email to unsubscribe@mkmbs.co.uk
- By written request to MKM Building Supplies Ltd, Stoneferry Road, Hull, United Kingdom, HU8 8DE, marking it for the attention of the Data Manager
By unsubscribing from our marketing messages, you will still receive service messages from us (such as order updates, confirmation of account payments, confirmation of changes to your account, forgotten password emails (if requested by you) and messages regarding any other important issues that may affect you as a customer.
Please note that whilst we aim to action your request as soon as possible, in some cases it can take up to 30 days for all our systems to be updated, you may still receive marketing messages from us during this time.
Seeing adverts for MKM online
We engage in online advertising, this helps us to keep you aware of branch news, events and product offers.
We target these MKM adverts to you whilst you are on external websites and apps. This is done through a variety of digital advertising platforms and technologies like web beacons, pixels, ad tags, cookies, mobile identifiers, as well as those services offered by some websites and social networks, such as Google Customer Match or Facebook Custom Audiences.
These adverts will be based on information we hold about you, your previous use of our website (your product or search history) or on MKM adverts you may have previously interacted with.
Social networks and external websites
Our website may offer you the opportunity to share or follow MKM through third party social networking functionality such as ‘share’, ‘like’ or ‘follow’ buttons. Our website may also contain links to and from the websites of our partner networks and manufacturers.
Social networking functionality helps generate interest towards our services amongst members of your social network, bring to your new information about our company, one of our branches, the products we sell or events taking place. You should be aware that personal information shared within a social network may be collected by the provider. This could result in your information becoming publicly available in internet search engine results.
In the event you follow any links to social media or other external links, these websites will have their own privacy policies and we do not accept any responsibility or liability for these. We would always advise that you check those policies before submitting any information to those websites.
Cookies
We use cookies on our website to improve your user experience. More information on cookies and how they are used can be found in our Cookies Policy
Keeping your information secure
We are committed to protecting the security of your personal information using a variety of security technologies and procedures. MKM have achieved Cyber Essentials Plus certification and keep security matters under constant review.
We recommend that you also take steps to keep your information safe, this includes using up to date security software and generally being vigilant whilst using our website. Remember, we will never ask you to email sensitive information such as your password.
If you suspect you may be a victim of fraud, please report this to https://www.actionfraud.police.uk/ or call 0300 123 2040.
How long we keep your information for
Unless explained otherwise, personal information will be held for an amount of time based on the following criteria.
- For as long as we have a legitimate business need, whether that be maintaining our relationship with you or managing our operations
- For as long as we provide goods and/or services to you and for as long as there may be the potential for you to make a warranty or guarantee claim
- In line with legal and regulatory requirements or guidance
Your information and countries outside Europe
MKM Building Supplies are based in the UK and most of our data is stored on secure servers inside the EU, however sometimes your personal information may be transferred outside of the EU. If we do so we’ll take steps to ensure that suitable safeguards are in place (by using contractual agreements, following EU-U.S. and Swiss-U.S. Privacy Shield frameworks or implementing any required security measures as per our data security policy).
You can find out more information about the EU ePrivacy Directive and the UK’s Privacy and Electronic Communications Regulations (EC Directive) (Amendment) Regulations 2011 at https://ico.org.uk/.
Your rights under data production laws
Below is a list of your rights under data protection laws.
- The right to be informed about how we use your personal information
- The right to access the personal information we hold about you
- The right to have your personal information corrected if it is inaccurate. Some of this can be done through the ‘My Account’ section of our website at https://www.mkmbs.co.uk/my-account/personal-details/ (you may be asked to sign in)
- The right to request that we delete your data, stop or restrict processing, in certain circumstances
- The right to stop or object to direct marketing messages. See the section on ‘Unsubscribing from marketing by MKM’ within this policy for further instructions
- The right to move, copy or transfer parts of your personal information to another provider
If you have concerns over the way we are using your personal information or are not satisfied by our response to a personal information request, you have the right to complain to the Information Commissioner’s Office (ICO), the data protection regulator for the UK at https://ico.org.uk/.
We may update our privacy policy from time to time, to reflect how we are processing your data. We would advise that you check it each time you visit our website.
